Marketing Campaign Planning & Activation

Marketing Campaign Harper Dolman & West

Harper Dolman & West Insurance identified an opportunity within the market but needed help creating and activating a marketing campaign. We created a multimedia campaign across 3 months which provided over 37,000 opportunities to engage with an audience reach of 24,000. Of the activitiy, Steven Redwood, from Harper Dolman & West said:


“Working with Neylands Tonic was a pleasure. Lizzie came to our office to discuss in detail what we were looking to achieve and came back with a detailed plan as to how we could achieve this, the actions we need to take with a broad time plan set out and importantly clear indications as to how much this would cost. Throughout the process Lizzie managed every aspect of the programme and took all the pressure from me and managed everything in a very professional manner.  If you need any advice with regards to marketing then I would strongly suggest you speak to Lizzie from Neylands Tonic.”


If you have a particular group of people, geographical area or time of year that you’d like to promote your business then please do get in touch to discuss the ways that we can create a tailored marketing campaign. Our first consultation is always free and we pride ourselves on creating campaigns that not only delight the client but also see tangible results.


For more information about the range of insurance services provided by Harper Dolman & West please see their website


Many Hands… A Marketing Workshop for Learndirect in Yeovil

When talking to new clients they often remark that they’ve been meaning to sort out their marketing for a while but never quite get round to it. It’s something that many people enjoy but all too often it slips down the to do list, being replaced with seemingly more urgent matters. However, without a carefully planned series of marketing activities most businesses will suffer, lose clients, lose out to the competition or just fail to make themselves heard.

For those who do find the time it can be difficult to create a plan, you might know what you want to do but can’t quite lay this plan out or omit to consider all influencing factors.

Learn Direct in Yeovil approached Neyland’s Tonic to help shape their exisiting marketing efforts, they had plenty of ideas but felt that the current plan could be improved. We decided to run a marketing workshop to go through their thoughts, brainstorm ideas and put the activities into a more structured plan. It seems that many hands or minds in this case really do make light work. Steve Marney, Customer Engagement Manager was delighted to report that following the session they had managed to achieve 33 new customers in February – nearly 70 for March. Of the workshop Steve said:

“Lizzie helped us to identify key objectives within our existing marketing and promotional plans and showed us what to prioritise and how to go about putting that plan into action!  Just a few weeks after the Neyland’s Tonic Marketing Workshop the learndirect centre in Yeovil managed to double the number of new customers compared to the previous month!  Thank you Lizzie for steering us in the right direction, making a real difference to the profile of our services and of course for helping us to understand more about our target market.”

If you have a head full of marketing ideas but lack the time to create a full marketing strategy or even can’t find the time to bring the plan to life, then please do get in touch to arrange a time for a free consultation to discuss how Neyland’s Tonic can help

Client Testimonial: New Farm Restaurant Promotional Plan


“The promotional plan reflected our brief admirably”

Neyland’s Tonic completed a promotional plan for New Farm Restaurant & B&B. Below are some kind words they had to say about us….


“All aspects of the work undertaken by Lizzie of Neyland’s Tonic were extremely good, from the outset  she understood our wishes. Thorough and detailed research was undertaken, the findings presented  professionally and a promotional plan  delivered that was within our means and reflected our brief admirably.

I have no hesitation in recommending Lizzie to  colleagues and have only heard good comments  from them about her work.” – Crispin Bond, New Farm Restaurant.


Many thanks to Crispin and if you’re in the area do stop by at New Farm Restaurant to sample their delicious home cooked food and warm welcome. For more information see

Client Testimonial: Your Somerset Town

“What a difference you have made to our Social Media following”

Your Somerset Town


We’ve been working with for 3 months now managing their social media with the key focus on growing the population, developing engagement and driving visitors to the website. We’ve just received this lovely testimonial for the work….


I have been lucky enough to work with Neyland’s Tonic for the last 3 months & WOW what a difference you have made to our Social Media following.


You have provided me with a fantastic service & have made it easy for us to get our internal process underway.  You have always been available to answer my queries, your ideas are always fresh and intuitive.  


Your knowledge of your industry is second to none. I have enjoyed working with you Lizzie you are a true professional and my business is now reaping the awards.  Thank you!  


Why not take a look at their website

Client Testimonial: Proudhouse Property Management


Our Strategic Marketing Review provides focus for this Somerset business

“Lizzie Neyland of Neyland’s Tonic has been instrumental in providing focus and direction for our business. She took a thorough brief from us and captured what we were trying to achieve. She then provided us with a very comprehensive Strategic Marketing Review which crystallised how we should market our business within the context of the local economy and demography where we operate. Our business is now growing. Anyone in business that is serious about growth, developing and achieving goals should consider using a marketing professional and the obvious choice in Somerset and Dorset is Lizzie Neyland.”

© Copyright Neyland's Tonic - Built by Occupi Digital