Many Hands… A Marketing Workshop for Learndirect in Yeovil

When talking to new clients they often remark that they’ve been meaning to sort out their marketing for a while but never quite get round to it. It’s something that many people enjoy but all too often it slips down the to do list, being replaced with seemingly more urgent matters. However, without a carefully planned series of marketing activities most businesses will suffer, lose clients, lose out to the competition or just fail to make themselves heard.

For those who do find the time it can be difficult to create a plan, you might know what you want to do but can’t quite lay this plan out or omit to consider all influencing factors.

Learn Direct in Yeovil approached Neyland’s Tonic to help shape their exisiting marketing efforts, they had plenty of ideas but felt that the current plan could be improved. We decided to run a marketing workshop to go through their thoughts, brainstorm ideas and put the activities into a more structured plan. It seems that many hands or minds in this case really do make light work. Steve Marney, Customer Engagement Manager was delighted to report that following the session they had managed to achieve 33 new customers in February – nearly 70 for March. Of the workshop Steve said:

“Lizzie helped us to identify key objectives within our existing marketing and promotional plans and showed us what to prioritise and how to go about putting that plan into action!  Just a few weeks after the Neyland’s Tonic Marketing Workshop the learndirect centre in Yeovil managed to double the number of new customers compared to the previous month!  Thank you Lizzie for steering us in the right direction, making a real difference to the profile of our services and of course for helping us to understand more about our target market.”

If you have a head full of marketing ideas but lack the time to create a full marketing strategy or even can’t find the time to bring the plan to life, then please do get in touch to arrange a time for a free consultation to discuss how Neyland’s Tonic can help

Client Testimonial: New Farm Restaurant Promotional Plan

NEW FARM

“The promotional plan reflected our brief admirably”

Neyland’s Tonic completed a promotional plan for New Farm Restaurant & B&B. Below are some kind words they had to say about us….

 

“All aspects of the work undertaken by Lizzie of Neyland’s Tonic were extremely good, from the outset  she understood our wishes. Thorough and detailed research was undertaken, the findings presented  professionally and a promotional plan  delivered that was within our means and reflected our brief admirably.

I have no hesitation in recommending Lizzie to  colleagues and have only heard good comments  from them about her work.” – Crispin Bond, New Farm Restaurant.

 

Many thanks to Crispin and if you’re in the area do stop by at New Farm Restaurant to sample their delicious home cooked food and warm welcome. For more information see www.newfarmrestaurant.co.uk

Neyland’s Tonic now with Government Funded Discount!

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Government appoints Enterprise Nation to run a Growth Voucher scheme

Creating a marketing strategy for any business will ensure that future promotional activity is targeted to the right consumers, through the right channels in a consistent way. However finding the time and resource to do this can be a challenge.

Now I appreciate that I’m slightly biased, but commissioning a Marketing Consultant to do this job on your behalf is by far the most effective and efficient way of completing this task. Not only does a Marketing Consultant bring a professionally trained approach but as an outsider can view the project with fresh eyes, asking the right questions, considering new options and creating an independent and uninfluenced view.

Many potential clients who I speak to are sole traders, running small businesses and working every hour possible to build a successful business and whilst they can see the advantages the feedback from some has been that even with my reasonable rates they simply can’t quite justify the spend with all the other costs they have.

Without the plan in place they are unlikely to see a significant level of growth which then gets into a vicious circle. But fear not, help is on hand…. From the Government of all places!

The Government has appointed Enterprise Nation to run a Growth Voucher scheme. The scheme is part of a £30m project aimed at understanding the impact of supporting small businesses through specialist advice on all key areas of growth, marketing, finance, HR, leadership, management etc.

20,000 vouchers are issued to qualifying businesses who apply through https://marketplace.enterprisenation.com . The voucher entitles the business to match funding up to £2,000 from approved Growth Voucher Advisors.

The project is been running since January and will operate until early next year. So if you think you’d like some help with developing your business then do visit the Enterprise Nation website for more information.

A Few of My Favourite Things – Online At Least!

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A selection of useful marketing websites

Everyone likes recommendations, particularly when it comes to introducing you to a product or service that is going to benefit you. So I thought that every now and then it might be useful to share a few of my favourite things – a selection of useful marketing websites. Some may not be a huge surprise, but hopefully you might learn a little something new, so here goes…..

 

Moo! www.Moo.com

I use these guys for my business cards which often draw compliments.

The online printers provide inspirational range of designs and templates which can be adapted to suit your business.

The reason I love them is their customer communication, they keep you informed of progress every step of the way, talking to you in a friendly, slightly silly, tone of voice. They once made a mistake with my order and were so quick to correct it and compensate that I’ve been a loyal follower of them ever since.

Providing good value for money with frequent special offers they are seriously worth considering when looking for your next printed marketing materials (sorry local printers – I promise to still use you as often as possible!)

 

Survey monkey www.surveymonkey.com

No matter what your business, chances are that gathering customer insights will help you to shape your marketing. Can you honestly say you know who buys from you? What are their likes and dislikes? What social media do they use and how often do they need your services?

Survey monkey allows you to create surveys FOR FREE! They provide templates and guidance to help you design a user-friendly survey with excellent reporting and analytical tools. There’s a whole host of extra features if you want to upgrade but the basic package is a fantastic starting point.

 

Mailchimp www.mailchimp.com

More primate related services! If you don’t know about Mailchimp you’re missing a trick, it’s a free, yes, free, online service for creating e-newsletters. Mailchimp provides a range of templates or allows you to create your own.

e-newsletters are a fantastic way of communicating with your customers, sharing latest news with them, special offers and gentle reminders about your products and services.

The website provides advice and guidance such as the best time of day to distribute, topics to cover or examples of titles that will increase your open rates. One of the best features of Mailchimp is the analytics tools, allowing you to see who has opened it, when, whether they clicked on links etc etc, all that useful stuff that should help to shape your future communication.

 

Sumall www.sumall.com

A great way to understand how effective your social media is. Sum All analyses your performance and compares it to a chosen time period e.g. last week, month or year.

It shows the reach, the most effective posts and the biggest supporterss amongst many other useful stats. Slightly slow to set up whilst it’s importing all your social media data, but worth the wait to have all the information in one place for tracking purposes

 

Bloglovin www.bloglovin.com

If you dip in and out of reading certain blogs, or have a habit of reading a blog once and then forgetting to look at it ever again then Bloglovin could be a useful tool for you.

This website/app collects all your favourite blogs in once place and allows you to read through them without having to move from site to site. With the option to mark as favourite, share or delete, its clean simple but very useful.

 

So hopefully there’s something there to interest you be it monkeys, moo’s or chimps!

 

My favourite things

Client Testimonial: Your Somerset Town

“What a difference you have made to our Social Media following”

Your Somerset Town

 

We’ve been working with YourSomersetTown.co.uk for 3 months now managing their social media with the key focus on growing the population, developing engagement and driving visitors to the website. We’ve just received this lovely testimonial for the work….

 

I have been lucky enough to work with Neyland’s Tonic for the last 3 months & WOW what a difference you have made to our Social Media following.

 

You have provided me with a fantastic service & have made it easy for us to get our internal process underway.  You have always been available to answer my queries, your ideas are always fresh and intuitive.  

 

Your knowledge of your industry is second to none. I have enjoyed working with you Lizzie you are a true professional and my business is now reaping the awards.  Thank you!  

 

Why not take a look at their website www.yoursomersettown.co.uk

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